Monthly : October 2011

27 Oct

How To Use Mass Mail Report Results for Real Estate Marketing

by dave clements

What you do after you send a mass mail to your prospective home buyers or Realtors and brokers is an important part of your email marketing strategy. Project Management Tools can provide you with the information and data you need to properly track the effectiveness of our programs and help you decide the best way [...]

25 Oct

Lead Management: Nurture Your Leads – Close More Deals!

by dave clements

Once someone has registered on your new home project website, what do you do? Is there a defined sales process? Do you have a course of action with logical steps, tasks and activities that nurture from interest list through to purchase? Does your sales team get involved right away? In most cases, the leads go [...]

20 Oct

Nothing Pulls In Business Like Lasso

by dave clements

Since its inception in 2002, Lasso has established itself as the leading developer and marketer of home builder software for the real estate industry. Pioneering “on-demand” CRM home builder software and Condo Sales Software, Lasso has proven to be one of the most effective ways possible to help builders sell more condominiums, new homes, and [...]

12 Oct

CRM “Accountability” Doesn’t Have To Be A Dirty Word

by dave clements

“Accountability” never made George Carlin’s infamous list of “seven dirty words.” And while now you can hear most of the words that made his list on basic cable TV channels before 11 p.m. on any given night, the word accountability can still send shivers down the spines of sales teams and managers alike. Salespeople hear [...]

06 Oct

Home Builder Software – Personalize Your Sales Methodology

by dave clements

Most builders today know they need accurate information about their traffic. They need source information, demographics, information on repeat visitors, and geographic trends across the board for each community, region, or aggregate at a company level.  By establishing an approach to CRM with standards and consistency to accomplish these objectives, they significantly improve the accuracy [...]