A key ingredient present in many homebuilders’ business models is to provide several standard floor plans and home styles for prospective buyers’ to consider when shopping for new homes. Prospects are able to select their favorite lot, plan type, options, and upgrades. By starting from a standard model this ensures the ability to put a [...]
CRM is gaining a lot of attention in the home builder industry. So many companies are using it to increase their sales and streamline their processes. Still, I am often asked, what is this thing? What does CRM for home builders mean?
When scanning inboxes there are two primary pieces of information most people use to determine whether they delete an email or read it. First they check to see who sent the email, then they look at the subject line. This quick glance will determine whether the email is opened or not. And it all happens [...]
Relevant material, resources and ideas which are ‘outside’ the home building industry often provide fresh and useful insights about marketing, sales, and service that are appropriate to home builders and to service companies like Lasso, that provide home builder software to the real estate industry.