Monthly : January 2012

24 Jan

Trust The Sales Follow Up Process

by dave clements

A key ingredient present in many homebuilders’ business models is to provide several standard floor plans and home styles for prospective buyers’ to consider when shopping for new homes. Prospects are able to select their favorite lot, plan type, options, and upgrades.  By starting from a standard model this ensures the ability to put a [...]

12 Jan

Your Email Marketing Has 3 Seconds To Make an Impact

by dave clements

When scanning inboxes there  are two primary pieces of information most people use to determine whether they delete an email or read it.  First they check to see who sent the email, then they look at the subject line. This quick glance will determine whether the email is opened or not. And it all happens [...]

10 Jan

Delivering Happiness from Zappos.com to The Home Building Industry

by dave clements

Relevant material, resources and ideas which are ‘outside’ the home building industry often provide fresh and useful insights about marketing, sales, and service that are appropriate to home builders and to service companies like Lasso, that provide home builder software to the real estate industry.