Monthly : April 2012

25 Apr

CRM Software Solutions: It’s More About Process and Activities

by dave clements

As CEO of Lasso, a home builder CRM software provider, I get the opportunity to speak regularly with many builder CEOs, sales managers, and vice presidents about their businesses.  Whether I’m talking with prospective clients or current Lasso users typically we talk about: What is working (and what is not) with their lead management process [...]

09 Apr

Developing Lead Nurturing That Works: Create A Sales Process and Timeline For Communication

by dave clements

We know that lead nurturing is an essential part of lead management. Understanding the different personas is essential to targeting content that will be applicable to your leads. Content mapping will help you deliver the proper information at the proper phase of home search. Once you’ve determined your various sales personas and mapped your content, [...]