According to the National Association of Sales Executives, “80% of sales are made from the 5th – 12th contact.” That’s a lot of follow-up! But it’s crucial, to make all that money you’ve spent gathering attention and earning leads worth it. You’re looking to turn leads into prospects, and from there, home buyers – right? The best practice would be immediate, personalized contact after a home buyer has looked you up, then several follow-up messages, immediate responses if they’re renewing or changing their interests… that’s a lot to keep track of. And that’s just the work you have for leads! But don’t worry: Lasso’s home builder software can make the entire process smooth, fast, almost effortless. And is going to empower you to turn those leads into sales.
Lasso CRM is exclusively designed for real estate sales & marketing professionals. The real estate developer and home builder software delivers all the tools you need to manage your leads, build lasting customer relationships, and convert more prospects to purchasers. Their program offers a wealth of features: free updates, free webinars, an excellent training and support team, and major returns on your investment.
Their lead management system makes managing prospects almost effortless. You can capture, distribute, and track every lead from your web registration page, model home kiosk, iPads and other tablets, as well as online directories. Every online lead will automatically receive a personal, themed email acknowledging their interest. And a notification is sent to your sales agent. With such fast and personal follow-up, you have the beginnings of a long relationship. To convert those leads into sales, Lasso will schedule systematic follow-up process, including automatic alerts. The net result is more appointments and so more conversions. Prospect profiles are comprehensive and easily updated with all contact history and notes. Quick reference is available wherever you go, at the office or on the road.
There’s also Lasso’s special Lead Intelligence program. It provides critical information into the unique buying interests and preferences of your leads. Sales agents are also instantly alerted whenever prospects return to your website; follow-up is timely, personal, and tailored to their most recent interests. Lasso will pinpoint which media is delivering the best leads by source and publication. That way you can gauge the results of campaigns and media spending, moving around your budget to best maximize ROI.
Along with lead planning, their CRM offers a wealth of helpful tools: email marketing, purchaser tracking, generated reports, and easy realtor and broker communication. In this instantaneous world the home buyer needs all the tools he can get, and for sales management nothing is more suited than Lasso’s home builder software.