Monthly : April 2013

24 Apr

Using Email Templates for New Home Marketing

by Thais Cuffy

There’s a lot that goes into creating a great marketing email. In order to create emails that are opened and read, you must consider the balance of images and text, image resolution and width, calls-to-action and HTML programming, among other elements. It’s no easy task, but pre-designed email templates can provide the right foundation to [...]

10 Apr

Why Bigger is Not Always Better

by Thais Cuffy

Everyone has heard the phrase, “The bigger the better.” In real estate, this concept may apply to land in Texas, master closets or kitchen cabinet space, but it doesn’t always apply to your home builder CRM database. Ideally, you want to build a targeted database of prospects who have expressed interest in your community, brokers, [...]