Using Email Templates for New Home Marketing

by · April 24, 2013

Lasso screen shot of email template library

There’s a lot that goes into creating a great marketing email. In order to create emails that are opened and read, you must consider the balance of images and text, image resolution and width, calls-to-action and HTML programming, among other elements. It’s no easy task, but pre-designed email templates can provide the right foundation to take advantage of this effective and inexpensive form of marketing.

Lasso screen shot of email template typesAt Lasso, we’ve created a library of 25 (and counting!) email templates that are pre-formatted for optimal deliverability and performance. We’ve taken the guesswork out of programming, layout and design, and testing across different email providers is easy with our built-in testing function.

The library includes templates for newsletters, events, announcements, letterhead, and sales center openings. All you’ve got to do is add your own images and text.

Email marketing should be an important component of your marketing plan. Whether it’s a community or construction update, it needs to be professional-looking and follow email best practices to maximize open rates.

To learn more about creating effective emails, download Lasso’s latest white paper, or contact us at

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