All too often it’s common for Sales Managers to hear this from the sales team — “I’ve called all my leads, now what? We need more leads!” This statement from your sales team should raise red flags, especially if you do not have a homebuilder CRM solution in place to guide follow up. The truth [...]
In previous years not so long ago, it wasn’t unusual to see a registration page with numerous qualifying questions that would take prospective homebuyers several minutes to complete. Many didn’t stick around that long and would likely abandon the form with frustration. In those days the housing market was very different and the argument was [...]
As CEO of Lasso, a home builder CRM software provider, I get the opportunity to speak regularly with many builder CEOs, sales managers, and vice presidents about their businesses. Whether I’m talking with prospective clients or current Lasso users typically we talk about: What is working (and what is not) with their lead management process [...]
We know that lead nurturing is an essential part of lead management. Understanding the different personas is essential to targeting content that will be applicable to your leads. Content mapping will help you deliver the proper information at the proper phase of home search. Once you’ve determined your various sales personas and mapped your content, [...]
Previously we talked about the importance of knowing who your buyers are and what motivates them by identifying personas. Once you’ve created these homebuyer personas you can then begin to look at the available marketing content you generate on your various model homes, new home communities and condo developments.
Recently we talked about why we need to utilize lead nurturing to build relationships with prospects who are not yet ready to purchase a home upon their initial visit to your website or onsite models. As we said, it’s important to find out what makes your buyers tick, and where they are in their home [...]
In the home building industry, it’s becoming more and more rare for a first time visitor to know exactly what they want, and be ready to buy immediately. That’s why the process of lead nurturing and building relationships is so important. With a detailed customer relationship management process and multiple interactions you will develop relationships [...]
Recently we talked about the importance ofusing a CRM so that home builders can track sales velocity, conversion rates and measure ROI on leads sources. But what are the specifics of how a CRM can help?
It’s easy for builders and developers to want to track a lot of sales metrics for new home communities, especially in today’s market in which according to feedback from multiple builders, the average cost per new lead ranges from $250-$500. Of all the data generated, there are a couple of critical statistics that give a [...]
A key ingredient present in many homebuilders’ business models is to provide several standard floor plans and home styles for prospective buyers’ to consider when shopping for new homes. Prospects are able to select their favorite lot, plan type, options, and upgrades. By starting from a standard model this ensures the ability to put a [...]