In previous years not so long ago, it wasn’t unusual to see a registration page with numerous qualifying questions that would take prospective homebuyers several minutes to complete. Many didn’t stick around that long and would likely abandon the form with frustration. In those days the housing market was very different and the argument was [...]
We know that lead nurturing is an essential part of lead management. Understanding the different personas is essential to targeting content that will be applicable to your leads. Content mapping will help you deliver the proper information at the proper phase of home search. Once you’ve determined your various sales personas and mapped your content, [...]
Previously we talked about the importance of knowing who your buyers are and what motivates them by identifying personas. Once you’ve created these homebuyer personas you can then begin to look at the available marketing content you generate on your various model homes, new home communities and condo developments.
Recently we talked about why we need to utilize lead nurturing to build relationships with prospects who are not yet ready to purchase a home upon their initial visit to your website or onsite models. As we said, it’s important to find out what makes your buyers tick, and where they are in their home [...]
In the home building industry, it’s becoming more and more rare for a first time visitor to know exactly what they want, and be ready to buy immediately. That’s why the process of lead nurturing and building relationships is so important. With a detailed customer relationship management process and multiple interactions you will develop relationships [...]
CRM is gaining a lot of attention in the home builder industry. So many companies are using it to increase their sales and streamline their processes. Still, I am often asked, what is this thing? What does CRM for home builders mean?
Relevant material, resources and ideas which are ‘outside’ the home building industry often provide fresh and useful insights about marketing, sales, and service that are appropriate to home builders and to service companies like Lasso, that provide home builder software to the real estate industry.
Top firms agree that CRM systems benefit homebuilders and developers. Lead management and a proven sales process to guide prospects from initial inquiry to purchase are crucial elements to a successful project. Nothing streamlines and safeguards these tasks like effective CRM for home builders. When selecting a CRM for your company, there are some basics [...]
Now and then our team over at Lasso comes across a book worth talking about. One of these is The Referral Engine by John Jantsch, a marketing and technology coach and founder of Duct Tape Marketing.
Builders and developers are always working to improve customer service. Today’s prospective homebuyers have high standards; they expect great service as a minimum requirement. Prospects want to be wowed when they are looking at one of the largest purchases of their lives, and it’s “their” market. This stellar service should begin when the buyer initially [...]