Category : Email Marketing

08 May

From Prospect to Purchaser (and Beyond) with Home Builder CRM

by Thais Cuffy

The main objectives of customer relationship management (CRM) for home builders is to create a system that captures every lead, nurtures the relationship through automated sales processes and email marketing, and moves the prospect through the sales funnel to write a contract. While much energy and time is spent on converting leads to buyers, we [...]

24 Apr

Using Email Templates for New Home Marketing

by Thais Cuffy

There’s a lot that goes into creating a great marketing email. In order to create emails that are opened and read, you must consider the balance of images and text, image resolution and width, calls-to-action and HTML programming, among other elements. It’s no easy task, but pre-designed email templates can provide the right foundation to [...]

10 Apr

Why Bigger is Not Always Better

by Thais Cuffy

Everyone has heard the phrase, “The bigger the better.” In real estate, this concept may apply to land in Texas, master closets or kitchen cabinet space, but it doesn’t always apply to your home builder CRM database. Ideally, you want to build a targeted database of prospects who have expressed interest in your community, brokers, [...]

13 Mar

Organize Your Prospects for Targeted Follow-Up

by Thais Cuffy

As with bank accounts and relationships, a home builder CRM system is only as good as what you put into it. When it comes to following up with prospects – both online and those who have walked into your sales center – it’s important to rate, label and tag leads so that sales and marketing [...]

12 Jan

Your Email Marketing Has 3 Seconds To Make an Impact

by dave clements

When scanning inboxes there  are two primary pieces of information most people use to determine whether they delete an email or read it.  First they check to see who sent the email, then they look at the subject line. This quick glance will determine whether the email is opened or not. And it all happens [...]

10 Nov

Choose or Lose: Select the Right Home Builder CRM Software

by dave clements

Do you find yourself researching purchases for your home with an eagle eye? Do you spend time making comparisons between brands and companies, and searching out the best price and quality you can buy? When it’s your money on the line, it’s easier to swallow spending time researching major personal investments before writing the check.

08 Nov

Email Marketing – Design Effective Emails

by angela

Real estate project marketers need to have a diverse variety of skills, from event planning to design to creating brochures, direct mail pieces, and a myriad of other sales materials. At the same time, they often participate in defining and developing the lead nurturing process. Email marketing plays an important role in the marketing of [...]

27 Oct

How To Use Mass Mail Report Results for Real Estate Marketing

by dave clements

What you do after you send a mass mail to your prospective home buyers or Realtors and brokers is an important part of your email marketing strategy. Project Management Tools can provide you with the information and data you need to properly track the effectiveness of our programs and help you decide the best way [...]