Category : Email Marketing

25 Oct

Lead Management: Nurture Your Leads – Close More Deals!

by dave clements

Once someone has registered on your new home project website, what do you do? Is there a defined sales process? Do you have a course of action with logical steps, tasks and activities that nurture from interest list through to purchase? Does your sales team get involved right away? In most cases, the leads go [...]

21 Sep

Email Marketing: Tips for Better List Hygiene

by angela

Maintaining good list management and list hygiene are among the standards and best practices of email marketing.  Just as we don’t like to take trips to the dentist, list hygiene often falls lower on the to-do list for real estate email marketers. But this is a crucial practice to create and continue the results you [...]