Tagged : CRM

27 Jun

Not enough leads. Really?

by dave clements

All too often it’s common for Sales Managers to hear this from the sales team — “I’ve called all my leads, now what? We need more leads!” This statement from your sales team should raise red flags, especially if you do not have a homebuilder CRM solution in place to guide follow up. The truth [...]

23 May

Is Your Registration Page Working For Or Against You?

by dave clements

In previous years not so long ago, it wasn’t unusual to see a registration page with numerous qualifying questions that would take prospective homebuyers several minutes to complete. Many didn’t stick around that long and would likely abandon the form with frustration. In those days the housing market was very different and the argument was [...]

09 Apr

Developing Lead Nurturing That Works: Create A Sales Process and Timeline For Communication

by dave clements

We know that lead nurturing is an essential part of lead management. Understanding the different personas is essential to targeting content that will be applicable to your leads. Content mapping will help you deliver the proper information at the proper phase of home search. Once you’ve determined your various sales personas and mapped your content, [...]

27 Mar

Developing Lead Nurturing That Works: Content Mapping

by dave clements

Previously we talked about the importance of knowing who your buyers are and what motivates them by identifying personas. Once you’ve created these homebuyer personas you can then begin to look at the available marketing content you generate on your various model homes, new home communities and condo developments.

13 Mar

Developing Lead Nurturing That Works: Who Are Your Buyers?

by dave clements

Recently we talked about why we need to utilize lead nurturing to build relationships with prospects who are not yet ready to purchase a home upon their initial visit to your website or onsite models. As we said, it’s important to find out what makes your buyers tick, and where they are in their home [...]

02 Mar

Why Lead Nurturing Is An Important Part of Lead Management

by dave clements

In the home building industry, it’s becoming more and more rare for a first time visitor to know exactly what they want, and be ready to buy immediately. That’s why the process of lead nurturing and building relationships is so important. With a detailed customer relationship management process and multiple interactions you will develop relationships [...]

08 Dec

How To Streamline Purchaser and Transaction Management With Real Estate CRM

by dave clements

CRM for Home builders typically means managing your leads and communicating with your prospects. A recent trend, and the technology to back it up, allows savvy builders to use CRM as a one stop solution to manage the process and communication from lead generation through sale including the purchaser transaction to closing. CRM home builder [...]

06 Oct

Home Builder Software – Personalize Your Sales Methodology

by dave clements

Most builders today know they need accurate information about their traffic. They need source information, demographics, information on repeat visitors, and geographic trends across the board for each community, region, or aggregate at a company level.  By establishing an approach to CRM with standards and consistency to accomplish these objectives, they significantly improve the accuracy [...]

29 Sep

Home Builder CRM Software – Leading Change

by dave clements

Leading home builders today are recognizing the need to view CRM as a key business strategy to effectively move leads from the top of the sales funnel, through the home buying process, and ultimately to more profitable sales.  In the current economy, many home builders are coming to the conclusion that they need change, but [...]