Tagged : email marketing

10 Apr

Why Bigger is Not Always Better

by Thais Cuffy

Everyone has heard the phrase, “The bigger the better.” In real estate, this concept may apply to land in Texas, master closets or kitchen cabinet space, but it doesn’t always apply to your home builder CRM database. Ideally, you want to build a targeted database of prospects who have expressed interest in your community, brokers, [...]

12 Jan

Your Email Marketing Has 3 Seconds To Make an Impact

by dave clements

When scanning inboxes there  are two primary pieces of information most people use to determine whether they delete an email or read it.  First they check to see who sent the email, then they look at the subject line. This quick glance will determine whether the email is opened or not. And it all happens [...]

08 Nov

Email Marketing – Design Effective Emails

by angela

Real estate project marketers need to have a diverse variety of skills, from event planning to design to creating brochures, direct mail pieces, and a myriad of other sales materials. At the same time, they often participate in defining and developing the lead nurturing process. Email marketing plays an important role in the marketing of [...]

27 Oct

How To Use Mass Mail Report Results for Real Estate Marketing

by dave clements

What you do after you send a mass mail to your prospective home buyers or Realtors and brokers is an important part of your email marketing strategy. Project Management Tools can provide you with the information and data you need to properly track the effectiveness of our programs and help you decide the best way [...]

21 Sep

Email Marketing: Tips for Better List Hygiene

by angela

Maintaining good list management and list hygiene are among the standards and best practices of email marketing.  Just as we don’t like to take trips to the dentist, list hygiene often falls lower on the to-do list for real estate email marketers. But this is a crucial practice to create and continue the results you [...]