Tagged : follow up

27 Jun

Not enough leads. Really?

by dave clements

All too often it’s common for Sales Managers to hear this from the sales team — “I’ve called all my leads, now what? We need more leads!” This statement from your sales team should raise red flags, especially if you do not have a homebuilder CRM solution in place to guide follow up. The truth [...]

09 Feb

Follow Up, Follow Up, Follow Up

by dave clements

It’s easy for builders and developers to want to track a lot of sales metrics for new home communities, especially in today’s market in which according to feedback from multiple builders, the average cost per new lead ranges from $250-$500. Of all the data generated, there are a couple of critical statistics that give a [...]

02 Nov

The Fundamental Buy/Sell Mismatch in Real Estate Marketing

by dave clements

Studies and reports show that 50-75% of all leads are either lost or killed by an ineffective follow up process. Why would businesses go to all the time, effort, and expense to generate leads, and then lose or kill them? A big part of the problem is that historically there has been a fundamental mismatch [...]

27 Oct

How To Use Mass Mail Report Results for Real Estate Marketing

by dave clements

What you do after you send a mass mail to your prospective home buyers or Realtors and brokers is an important part of your email marketing strategy. Project Management Tools can provide you with the information and data you need to properly track the effectiveness of our programs and help you decide the best way [...]