The main objectives of customer relationship management (CRM) for home builders is to create a system that captures every lead, nurtures the relationship through automated sales processes and email marketing, and moves the prospect through the sales funnel to write a contract. While much energy and time is spent on converting leads to buyers, we [...]
So you’re happily using Lasso’s home builder software: converting those prospects into sales, tracking ROI, managing reports… and as you go, it may strike you how much sensitive information you have on here. Don’t worry. Lasso already has you covered. Lasso takes their responsibilities to their customers seriously, and the security and reliability of your prospect and [...]
According to the National Association of Sales Executives, “80% of sales are made from the 5th – 12th contact.” That’s a lot of follow-up! But it’s crucial, to make all that money you’ve spent gathering attention and earning leads worth it. You’re looking to turn leads into prospects, and from there, home buyers – right? [...]
Recently we talked about the importance ofusing a CRM so that home builders can track sales velocity, conversion rates and measure ROI on leads sources. But what are the specifics of how a CRM can help?