Tagged : home builder software

24 Apr

Using Email Templates for New Home Marketing

by Thais Cuffy

There’s a lot that goes into creating a great marketing email. In order to create emails that are opened and read, you must consider the balance of images and text, image resolution and width, calls-to-action and HTML programming, among other elements. It’s no easy task, but pre-designed email templates can provide the right foundation to [...]

10 Apr

Why Bigger is Not Always Better

by Thais Cuffy

Everyone has heard the phrase, “The bigger the better.” In real estate, this concept may apply to land in Texas, master closets or kitchen cabinet space, but it doesn’t always apply to your home builder CRM database. Ideally, you want to build a targeted database of prospects who have expressed interest in your community, brokers, [...]

27 Mar

Using Reports for Good

by Thais Cuffy

In this month’s Lasso webinar with Leadership Sales Coach Jason Forrest, one of the points Jason drove home is that sales managers often fixate on correcting team members’ individual negative actions. On the other hand, coaches hold off on negative feedback until they see a pattern. Coaches acknowledge the positive far more than the negative, which [...]

13 Mar

Organize Your Prospects for Targeted Follow-Up

by Thais Cuffy

As with bank accounts and relationships, a home builder CRM system is only as good as what you put into it. When it comes to following up with prospects – both online and those who have walked into your sales center – it’s important to rate, label and tag leads so that sales and marketing [...]

04 Sep

Building and Maintaining Lasting Customer Relationships

by Anna Chandler

The real estate and home builder marketplace has become fast-paced and fluid.  Increasing customer relationships can lead to increased sales, and Lasso’s innovative home builder software is designed especially for those in the field to help them succeed in today’s changing market. Increasing and maintaining long-term customer relationships can be crucial to any business, especially the [...]

04 Sep

Follow Up with Home Builder Software

by Anna Chandler

The process of researching home-buying possibilities has become more and more exhaustive due to technological advances. Home buyers are able to search high and low for their home building needs, and this new accessibility is leading the best home builders to step up the game.  By utilizing home builder software, you can take your business endeavors [...]

01 Aug

Concerned about Data Security?

by Anna Chandler

So you’re happily using Lasso’s home builder software: converting those prospects into sales, tracking ROI, managing reports… and as you go, it may strike you how much sensitive information you have on here. Don’t worry. Lasso already has you covered. Lasso takes their responsibilities to their customers seriously, and the security and reliability of your prospect and [...]

26 Jul

Managing sales? You need the best home buyer software

by Anna Chandler

According to the National Association of Sales Executives, “80% of sales are made from the 5th – 12th contact.” That’s a lot of follow-up! But it’s crucial, to make all that money you’ve spent gathering attention and earning leads worth it. You’re looking to turn leads into prospects, and from there, home buyers – right? [...]

23 May

Is Your Registration Page Working For Or Against You?

by dave clements

In previous years not so long ago, it wasn’t unusual to see a registration page with numerous qualifying questions that would take prospective homebuyers several minutes to complete. Many didn’t stick around that long and would likely abandon the form with frustration. In those days the housing market was very different and the argument was [...]

09 Apr

Developing Lead Nurturing That Works: Create A Sales Process and Timeline For Communication

by dave clements

We know that lead nurturing is an essential part of lead management. Understanding the different personas is essential to targeting content that will be applicable to your leads. Content mapping will help you deliver the proper information at the proper phase of home search. Once you’ve determined your various sales personas and mapped your content, [...]