Tagged : real estate

08 Nov

Email Marketing – Design Effective Emails

by angela

Real estate project marketers need to have a diverse variety of skills, from event planning to design to creating brochures, direct mail pieces, and a myriad of other sales materials. At the same time, they often participate in defining and developing the lead nurturing process. Email marketing plays an important role in the marketing of [...]

20 Oct

Nothing Pulls In Business Like Lasso

by dave clements

Since its inception in 2002, Lasso has established itself as the leading developer and marketer of home builder software for the real estate industry. Pioneering “on-demand” CRM home builder software and Condo Sales Software, Lasso has proven to be one of the most effective ways possible to help builders sell more condominiums, new homes, and [...]

21 Sep

Email Marketing: Tips for Better List Hygiene

by angela

Maintaining good list management and list hygiene are among the standards and best practices of email marketing.  Just as we don’t like to take trips to the dentist, list hygiene often falls lower on the to-do list for real estate email marketers. But this is a crucial practice to create and continue the results you [...]